Wednesday, April 22, 2020
Sniffy the Virtual Rat
Introduction Scholars dealing with human and animal behavior have come up with different theories to explain how behavior is acquired or how it becomes extinct. Such scholars include BF Skinner, who advanced operant conditioning theory and Ivan Pavlov, who advanced classical conditioning theory. In this paper, classical and operant conditioning experiments shall be designed. The significance of the experiments and how they relate to human behavior and thinking shall be explained.Advertising We will write a custom research paper sample on Sniffy the Virtual Rat specifically for you for only $16.05 $11/page Learn More Classical conditioning This is a behavioral learning theory advanced by Ivan Pavlov. In classical conditioning, learning takes place as a result of pairing a natural stimulus together with an environmental stimulus (Hall, 1998). In order for learning to take place, a neutral stimulus is placed before a natural stimulus. According to Cherry (2 012), behavior is learnt through association of the two stimuli. A visit to the dentist experiment Miss Y has cavities on most of her teeth. It is not the first time for her to have such a problem. In the past, she has been to the dentist and had some of the teeth with cavities extracted. The first time, she found a female doctor who extracted the tooth but she felt no pain. The second time, she found a male dentist who extracted the decayed tooth. However, the experience was not the same as the one she had during her first extraction. The male dentist extracted the tooth in a way that caused her a lot of pain. During the second time when she felt a lot of pain, Miss Y noted some of the characteristics of the dentist who performed the operation. The male dentist was wearing a white apron, had spectacles on and was from a different racial group (race A). During her subsequent visit to the dentist to have another tooth extracted, Miss Y finds another dentist that she has never met. Ho wever, the dentist is a man, wearing a white apron, with spectacles on and from race A. Before even explaining her problem to this dentist, Miss Y starts shaking due to fear. She starts feeling a lot of pain on her tooth that has not been aching while she was coming to the dentist. Miss Y is behaving in this manner because she has learnt to associate pain during teeth extraction with male dentist of a certain race. Miss Y decides to check another dentist to extract the tooth. Her next stop lands her to a lady dentist. Miss Y is now relaxed and ready to go through the process of extraction. She associates the experience is expecting to have with the past painless procedure that she underwent when the extraction was done by a lady. For the rest of the times that she visits a dentist, Miss Y requests to have a lady dentist work on her. Consequently, she claims that the extraction is always painless.Advertising Looking for research paper on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More After Miss Y has had her dental problems dealt with, she does not feel the need to continue visiting the dentist as regularly as she did. However, whenever she goes to the hospital and finds a male doctor from race A, she is gripped by intense fear and starts feeling pain in her body. On the contrary, whenever she goes to the hospital and finds a lady doctor, she is more relaxed and less fearful. She says that she feels little or no pain at all when she is treated by a lady doctor. Miss Y is conditioned that all male doctors from race A inflict pain upon their patient during treatment. On the other hand, all female doctors treat their patients with less pain. Therefore, whenever Miss Y sees a male doctor from race A, even when she does not need his services, she is filled with fear. Baby and mother experiment Another example of classical conditioning can be illustrated through a motherââ¬â¢s relationship with her young child. When the child is with the mother, it is naturally quiet and at times jovial. However, when the mother carries her handbag and is about to leave for work, the baby starts to cry. Every time the baby sees the mother carry her handbag, it starts to cry because it is aware that the mother is about to leave. This happens after the mother repeatedly leaves for work whenever she carries her handbag. The baby therefore associates the handbag with being left behind by the mother. After continuously pairing the handbag with the motherââ¬â¢s departure, the baby starts to cry whenever she sees a handbag, even when the mother is not leaving. The mother in this case is the neutral stimulus, leaving the baby behind is the unconditioned stimulus, crying the unconditioned response, the mother the conditioned stimulus and crying the conditioned response. The babyââ¬â¢s association of the handbag with being left behind results to generalization. In this case, the baby cries whenever the mother carries anything else that looks like a bag, even when she is not leaving. Operant conditioning Operant conditioning was first proposed by Burrhus Frederic Skinner commonly known as BF Skinner (Mcleod, 2007). Skinner drew a lot from Thorndikeââ¬â¢s work. The most important components of operant conditioning are reinforcement, rewards and punishment. If one reinforces a certain behavior, there is likelihood for the behavior to be exhibited again. However, if behavior is not reinforced, it will most probably be weakened and eventually become extinct. Reinforcement Positive reinforcement can be demonstrated through the use of a hungry dog placed in a special box. The box has a lever that is strategically placed at the side. The rat is able to move freely inside the box. However, during some of its movement, the rat accidentally steps on the lever at the side of the box. When this happens, the rat notices a food pellet near the lever it has stepped on. The rat learns that pressing t he lever is rewarded by provision of food.Advertising We will write a custom research paper sample on Sniffy the Virtual Rat specifically for you for only $16.05 $11/page Learn More Therefore, the rat continues pressing the lever as many times as possible and the outcome is still the same. In this case, the behavior of pressing the lever is reinforced because it results to something desirable. Therefore, the rat continues to press the lever every time it needs something to eat. This is an example of positive reinforcement, which strengthens a given behavior and increases its chance of recurrence. Behavior is reinforced through rewarding oneââ¬â¢s behavior with a desirable consequence. The behavior is likely to be repeated in future if a desirable consequence is provided. Negative reinforcement According to Mcleod (2007), another way of strengthening behavior is the use of negative reinforcement. Negative reinforcement is applicable to the rat in the box experiment that we used for positive reinforcement. To introduce negative reinforcement, one would expose the rat to something that is not pleasant, for example an electric current. The lever should be set such that the electric current switches off immediately it is pressed by the rat. Therefore, the rat would learn that pressing the lever provided a way of escape from the unpleasant electric current that it is subjected to. Every time the electric current is switched on in the box, the rat will have a tendency to move to where the lever is and press it in order to escape the unpleasant conditions in the box. The action is repeated over and over again because the rat has learnt how to escape the discomfort caused by the electric current. Punishment Punishment is meant to cause a response to be weak or to make it extinct as opposed to reinforcement that is meant to increase the probability of occurrence of a behavior. There are two ways that can be used to issue out punishment. The first involves application of an unpleasant stimulus after something wrong has been done. The other one is denial of a rewarding stimulus whenever an undesired behavior is exhibited. Punishment is very similar to negative reinforcement. This type of conditioning can be used to encourage positive behavior in both animals and human beings. It can also be used to discourage negative behavior in humans and animals. Behavior learnt through operant conditioning is easily stopped when the consequences that were encouraging its occurrence are withdrawn. This is what is called extinction. These experiments enhance the classical conditioning theory advanced by Ivan Pavlov and operant conditioning advanced by Burrhus Frederic Skinner. They show that some behavior that human beings exhibit have been acquired through association of a natural stimulus with the environment as in classical conditioning.Advertising Looking for research paper on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Other behaviors are become permanent or extinct due to positive or negative reinforcement and punishment, as proposed by operant conditioning theory. The theories are applicable in day to day life in both humans and animals. Conclusion The experiments support the two theories of behavior acquisition namely: classical and operant conditioning. The animal experiments conducted by BF Skinner and Ivan Pavlov relate very closely to human thinking and behavior. Reference List Cherry, K. (2012). The Little Albert Experiment: A Closer Look at the Famous Case of Little Albert. New York: About.com. Web. Hall, R. (1998). Classical Conditioning. Web. Mcleod, S. (2007). Skinner ââ¬â Operant Conditioning. London: Psychology Press. Web. This research paper on Sniffy the Virtual Rat was written and submitted by user Bryant B. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Tuesday, March 17, 2020
Hitler and the Failed Beer putches essays
Hitler and the Failed Beer putches essays With the failure of the Beer Hall Putsch, Hitler quickly realized, that in order to obtain complete political power, he needed to work peacefully within the Weimar Republic. The Sturmabteilung was a critical part of his path towards power, but once Hitler became dictator with German support, the S.A. was no longer served any purpose in the new fascist government. The success of the revolution, domestic control, and the one political party policy in Hitler's Fascist dictatorship, were all factors that lead to the elimination of the Sturmabteilung. The soldiers of the S.A. were a major factor in the success of the National Socialist Revolution. Despite Hitler's assurance that the S.A. would not compete with the Reichswehr Army of the Weimar Republic in Document A1, the rapid rise in Brownshirts and the enormous size of the S.A. Army compared to the Reichswehr Army, displayed in Document A2, signified the strength of the National Socialist Revolution. In Document A4 Hitler assured that the single task of the S.A. was to assure the victory of the National Socialist Revolution within Germany. However, Hitler's gratitude towards Roehm is a result of Roehm's ability to increase Hitler's power. Once Hitler became Chancellor, the importance of the S.A. diminished. In Document B4, General von Blomberg assured that the Reichswehr Army would back the new national socialists state. With the support of the Reichswehr Army, it was no longer necessary to have a separated S.A. Army. As Chancellor, Hitler slowly integrated the two armies by stressing the importance of loyalty by placing the swastika on the uniforms of the Reichwehr Army, and allowing the minister of war to call upon the S.A., as shown in Documents B1 and B2. Hitler, realizing he was close to obtaining absolute power, began to consolidate various opposing parties, such as Bolshevik Communists and Liberal Capitalists. Although the S.A. was in no way an opposition to Hitler, it was ...
Saturday, February 29, 2020
A Project Scope Management
A Project Scope Management Scope is the description of the boundaries of the project. It defines what the project will deliver and what it will not deliver. Scope is the view all stakeholders have from the project; it is a definition of the limits of the project. Project Scope Management includes the processes required to ensure that the project includes all the work required, and only the work required to complete the project successfully. Project scope managementââ¬â¢s primary concern is with defining and controlling what is and is not included in the project. One of the leading causes for project failures is poor management of the project scope, either because the project manager did not spend enough time defining the work, there was not an agreement on the scope by stakeholders, or there was a lack of scope management which leads to adding work not authorized or budgeted to the project, this is known as scope creep. Scope creep, or the uncontrolled changes in a projectââ¬â¢s scope, is the tendency o f a project to include more tasks than originally specified, which often leads to higher than planned project costs and an extension of the project end date (Cook-Davies, T. 2002) The purpose of scope change management is to protect the viability of the approved Project Contract (or agreement) and the approved Project Logical Framework (Logframe). In other words, the Project Contract defines the overall scope of the project, and the Logframe which establish a causal link between inputs, processes, outputs, outcomes and objectives of the project. It is not possible to assume there will be no changes during the life of the project. For example, changes may come from the beneficiaries who want additional deliverables, then the initial estimates for budget, and schedule may no longer be valid. If the donor agrees to include the new work into the project scope, the project manager has the right to expect that the current budget and deadline will be modified (usually increased) to reflect this additional work. This new estimated cost, effort and duration now become the approved target (Cook-Davies, T. 2002) All changes to the project scope must be approved by management and the donor; this is one of the principal requirements for scope management. This is not to say the objective of scope management is to avoid any changes to the initial agreement; development projects, due to their nature are initiated mostly on general assumptions. It is expected that as the project makes progress, additional information will lead to new insights that require the project to change its approach and its plans. The purpose of scope management is to establish a process that will allow the incorporation of changes by ensuring the changes contribute to the ultimate goal of the project, changes are agreed by stakeholders and approved by management and the donor. Scope management consists of a series of tasks and steps designed to help the project manager manage the project deliverables, the steps are: (Cook-Davies, T. 2002) Defining the Scope Assigning Scope Work Verifying the Scope Adapting the Scope DEFINING PROJECT SCOPE
Thursday, February 13, 2020
Service value evaluation on the restaurant in London Dissertation
Service value evaluation on the restaurant in London - Dissertation Example Additionally, the researcher will also present a glimpse of the survey questionnaire which will be used to gather primary data. Lastly, limitations to the adopted methodology will also be presented for readersââ¬â¢ understanding. 2. AdoptedMethodology In order to plan and align activities with the research schedule, research methodology plays a vital role in outlining a roadmap. On the other hand, adopted research methodology clarifies the guidelines and principles that should be strictly followed by the researcher to successfully complete the study. Reliability of the primary data is also relied on the selection of appropriate research methodology in order to develop a valid conclusion and set of recommendations by the end of the research work (Kothari, 2004). Keeping this in view, two types of research methodologies are available to researchers. One is qualitative, and the other one is quantitative research methodology. Qualitative researchers are those, which tends on to explai n natural phenomenon pertaining to the area under study. In qualitative researches, researcher observes a natural phenomenon and interprets it according to his personal approach towards the area of study. Qualitative researchers are widely known as multi-method approach which includes interpretive and naturalistic view on the area which is being examined by the researchers (Gillham, 2000). It is important for the researchers that they conduct qualitative researches in natural settings and build logic with the help of theories around the answers presented against the research questions. The data retrieved for completing a qualitative research study is retrieved from sources that provide detailed answers to the research questions. These sources of information can be interviews, focus group discussion, personal observation and etc. Another important aspect that needs to be noticed here is that, qualitative researches are based on inductive approach usually as it requires researchers to explore phenomenon and implicate the findings to the general environment (Crowther & Lancaster, 2012; Gordon & Marian, 2006). Then there is quantitative approach to research work which requires researchers to support the findings of the study with the help of statistical data. Research works based on quantitative approach are considered as more authentic than qualitative approach as it supports the findings of the study scientifically. On the other hand, quantitative research works are based on deductive approach as they rule out the findings which are not reliable and focus only on those findings, which are scientifically proven by statistical figures and justified by the previous work conducted on the same subject. Researches that are based on quantitative approach are generally more reliable as they look for cause and effect to build up a suitable conclusion and recommendation part. Keeping the discussion pertaining to quantitative researches, it can be asserted that quantitativ e researchers are more reliable and authentic as compared to qualitative research methods (Jackson, 2010). Keeping in view the context and aim of the present study, the researcher has adopted quantitative approach to research work, i.e. the researcher will use both quantitative research methodology to ensure the authenticity of the primary research with the help of statistical testing. By doing this, the researcher wi
Saturday, February 1, 2020
Marketing Plan McDonald's North America Research Paper
Marketing Plan McDonald's North America - Research Paper Example The mascot of the store Ronald McDonalds is a global icon. He has been instrumental in the firmââ¬â¢s ability to achieve the highest market share among kids in the industry. The organization has a huge customer base that allowed the store to serve 64 million customers on a daily basis (Aboutmcdonalds, 2011). The financial performance of the company in 2010 was outstanding. The net income and net margin of the firm in 2010 were $4,946 million and 20.54% respectively. The product variety of the company is excellent. This provides the customers with many eating alternatives to choose from. The company just like any other business has weaknesses. One of the weaknesses of McDonalds is that it competes in an extremely saturated industry. There are approximately 160,000 fast food restaurants in the United States. A second weakness of the firm is that a lot of its food products are not nutritional since they have high contents of fat. As the industry leader the company is a target of its followers who often include anti-McDonaldââ¬â¢s campaigns in their advertisements. The high cost of acquiring a McDonaldââ¬â¢s franchise has become a weakness that will make it harder for the company in the future to find a large pool of franchisee applicants. The organization also charges extremely high royalties. Franchisees have to pay a 12% royalty on sales and a 4% advertising fee. This means that the franchisee gets to keep only 84% of the revenues generated by the store. There are opportunities that McDonaldââ¬â¢s can capitalize on to continue to achieve growth and prosperity and to improve the brand value of the company. The firm can increase its product offering to include more products that have lower fat content. The use of wheat flatbread and tortillas can be used to add several healthy products that can attract dieters, diabetics, and healthy eaters. Another opportunity for McDonalds is to create a new customer reward program. The new customer reward program wo uld give its customers a 6% food credit for future purchases. The creation of this program would beat the best program in the industry which is the Burger Kingââ¬â¢s BK reward which gives customers in certain states and US territories a 5% credit towards future purchases (Mybkrewardscard, 2011). A growth opportunity for the company is mobile food trucks. McDonalds should design and aggressively market mobile McDonaldââ¬â¢s food vending trucks. These food trucks would offer a limited McDonalds menu. Two advantages of offering these trucks are lower franchisee entry cost and lower operating costs. Distress in the US and global economy is a threat to McDonalds. The rising unemployment in the United States is decreasing the disposable income of its citizens. The unemployment rate in the United States in August of 2011 was 9.1% (Tradingeconomics, 2011). When the population has lower income people spend less money eating outside of home. The trend towards healthier eating is another threat to McDonalds. Fast foods are by nature an unhealthy meal. Another threat to McDonalds is increased education among the population about the health dangers of high consumption of red meats. High consumption of red meat increases risk of cancer, heart disease and it lower life expectancy (Brody, 2009). Competition McDonalds faces direct and indirect competition from many sectors. There are thousands of fast food restaurant competing in the fast food industry. Many cafes, bakeries, mobile food
Friday, January 24, 2020
Loyalty Conflicts between Family and State in Homerââ¬â¢s Odyssey, and Soph
Loyalty Conflicts between Family and State in Homerââ¬â¢s Odyssey, and Sophoclesââ¬â¢ Oedipus the King and Antigone Everyday we are faced with hundreds of decisions. Some of the decisions take very little time and are made without a second thought. Other decisions hold more at stake and can tear a person in two while trying to make the final decision. The basis of many of the hardest decisions is the conflict between family and state. The decision between pursuing a career and starting a family first is an example. Once a family is started, there are endless decisions about daycare, office meetings, and school activities to decide which will take priority. These decisions can become harder during a time of war. People are forced to choose between their personal lives including education, family and careers, and their duties as a citizen. Some of the earliest recorded literature presents this conflict between family and state. Homerââ¬â¢s novel, The Odyssey, deals with the issue at a time of war. Sophocles also addresses the conflict in two of his famous plays, Oedipus the King and Antigone. In the Greek language, this is a conflict between oikos1 and polis. 2 This essay will present the separation of loyalty between oikos and polis as is evident in early literature and in decisions of today. A modern example of the conflict between oikos and polis at a time of war can be seen in one National Guard soldier, Ryan. In February, 2003, Ryan was twenty-one years old and had just received a degree from a two-year college. He had met the woman he wanted to marry and had recently proposed to her. The couple had not set a date, but was looking at the spring of 2004. Everything was headed towards a bright f... ... New York: Penguin, 1979. Homer. The Odyssey. Trans. Robert Fagles. New York: Penguin, 1996. Sophocles. The Three Theban Plays Antigone, Oedipus the King, Oedipus at Colonus. Trans. Robert Fagles. New York: Penguin, 1984. Notes 1 Oikos is the Greek word meaning the family. 2 Polis is the Greek word meaning the government. 3 The Greek word for assembly is agora, which is the place of the meeting and the meeting itself. 4 Greek word for tradition, custom. 5 Greek word for multitudes. 6 Finley. 7 Greek word for king. 8 Greek word showing the might that the king has. 9 Finley, 91. 10 Homer, 228. 11 Finley, 120. 12 Auge. 13 Auge. 14 Sophocles, pg 63, lines 85 ââ¬â 92. 15 Sophocles, pg 97, line 824. 16 Sophocles. pg 97, line 825. 17 Sophocles, pg 82, lines 503- 508. 18 Sophocles, pg 94, lines 756-761.
Wednesday, January 15, 2020
5.04 Sinclair: Snoop for Scoop
5. 04 Sinclair: Snoop for Scoop! Part I: 1. Sinclair ââ¬Å"muckrakeâ⬠for social reform, by uncovering the terrible working conditions people in the meat industries were experiencing. After uncovering these terrible conditions Sinclair then wrote ââ¬Å"The Jungleâ⬠which made the public aware of the terrible & unsanitary working conditions in the meat industry. Soon after, Americans demanded better regulations for the meat industry. 2.The Pure Food and Drug Act was established as a direct result of the public outcry from Sinclair novel ââ¬Å"The Jungleâ⬠. 3. As a result of his novel Sinclair wanted to opened the public eyes to the terrible working conditions people were experiencing and how the meat products were being produced. In this he hoped to see changes in meat productions such as healthier productions and working conditions. Sinclair also wanted to help promote socialism. 4.Majority of the public was mortified that their meat was filled with contaminations & wanted this problem to be fixed immediately. Some on the other hand saw Sinclair's book as an exaggeration of what was really going on. Many people began to stop eating meat. 5. ABC News found that the conditions at Food Lion was mortifing. Food Lion was selling food that was rotten & washed them with bleach to get rid of the ordor. They also found cheese that was being gnawed at by rats. . Food Lion could not prove the findings were false. 7. The basis of Food Lion's lawsuit against ABC-News was that they were charged with fraud ,trespassing, and breach of duty. 8. In the jury's verdict they ruled against ABC News 9. The jurors' rationale for the verdict was that Food Lion Lion food recieved twice the amount as compensation for wages paid to producers because the jurors' believed ABC didn't have to lie to get the information about Food Lion Part II:I do believe journalists have a duty to be ââ¬Å"watchdogsâ⬠for the public, but to a certain instinct. I say this because altho ugh it is apart of their profession if being a so called ââ¬Å"watchdogâ⬠for the public means breaking morals & laws then it shouldn't be done. But then again I feel that we have to be our own ââ¬Å"watchdogsâ⬠inorder to know what's really going on. I'm not sure of the name of the person who post I responded to, but the date of the post I replied to was on Thu Oct 11 09:36:35 2012 5.04 Sinclair: Snoop for Scoop 5. 04 Sinclair: Snoop for Scoop! Part I: 1. Sinclair ââ¬Å"muckrakeâ⬠for social reform, by uncovering the terrible working conditions people in the meat industries were experiencing. After uncovering these terrible conditions Sinclair then wrote ââ¬Å"The Jungleâ⬠which made the public aware of the terrible & unsanitary working conditions in the meat industry. Soon after, Americans demanded better regulations for the meat industry. 2.The Pure Food and Drug Act was established as a direct result of the public outcry from Sinclair novel ââ¬Å"The Jungleâ⬠. 3. As a result of his novel Sinclair wanted to opened the public eyes to the terrible working conditions people were experiencing and how the meat products were being produced. In this he hoped to see changes in meat productions such as healthier productions and working conditions. Sinclair also wanted to help promote socialism. 4.Majority of the public was mortified that their meat was filled with contaminations & wanted this problem to be fixed immediately. Some on the other hand saw Sinclair's book as an exaggeration of what was really going on. Many people began to stop eating meat. 5. ABC News found that the conditions at Food Lion was mortifing. Food Lion was selling food that was rotten & washed them with bleach to get rid of the ordor. They also found cheese that was being gnawed at by rats. . Food Lion could not prove the findings were false. 7. The basis of Food Lion's lawsuit against ABC-News was that they were charged with fraud ,trespassing, and breach of duty. 8. In the jury's verdict they ruled against ABC News 9. The jurors' rationale for the verdict was that Food Lion Lion food recieved twice the amount as compensation for wages paid to producers because the jurors' believed ABC didn't have to lie to get the information about Food Lion Part II:I do believe journalists have a duty to be ââ¬Å"watchdogsâ⬠for the public, but to a certain instinct. I say this because altho ugh it is apart of their profession if being a so called ââ¬Å"watchdogâ⬠for the public means breaking morals & laws then it shouldn't be done. But then again I feel that we have to be our own ââ¬Å"watchdogsâ⬠inorder to know what's really going on. I'm not sure of the name of the person who post I responded to, but the date of the post I replied to was on Thu Oct 11 09:36:35 2012
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