4 Great Ways Brands Have Used Live Video

With more brands taking advantage of live video, it’s clearly a rising star in the world of content marketing. Facebook Live and similar social platforms allow companies to get creative with their branding and engage with viewers in an authentic, less scripted way. Why Live Video Works There are a few factors that contribute to live video’s effectiveness as a content marketing tool: They’re Visually Compelling: We’re visual creatures so it’s no surprise that video often grabs people’s attention more readily than text. Opportunity for Two-Way Engagement: A live broadcast offers more opportunities for users to contribute comments or ask questions in real-time. FOMO: Social media has heightened our collective fear of missing out (FOMO). Live video taps into the desire to experience an event as it occurs, rather than watching it after the fact. Authenticity: With a live broadcast, there’s no editing and no chance for a re-take. Mistakes may occur, but those goofs tend to humanize a brand, making you more relatable. Brands That Are Getting It Right BuzzFeed You can’t discuss live video without mentioning BuzzFeed. The viral-content giant scored a video victory when they streamed two of their employees wrapping rubber bands around a watermelon until it exploded. At one point, over 800,000 viewers were watching the live stream and more than 9 million curious viewers have seen the video since then. This is a great reminder that engaging live videos will continue to pay off long after the original broadcast. BuzzFeed’s success also shows that brands don’t necessarily need slick, big-budget videos to succeed if they deliver exciting content that viewers want to watch. Dunkin Donuts A popular Valentine’s Day broadcast showed the construction of an enormous wedding cake made of donuts and brought in over 36,000 viewers. This figure might seem to pale in comparison to Buzzfeed’s audience, but then again, the donuts weren’t exploding. Benefit Cosmetics The makeup brand hosts a weekly Facebook Live broadcast called â€Å"Tipsy Tricks.† During these popular â€Å"talk show† sessions, the hosts sip wine while sharing makeup tips and responding to viewer questions. Benefit doesn’t create these videos to drive sales or push a particular product. Their goal is to build brand awareness by delivering a winning combination of education and entertainment that has viewers coming back week after week. Benefit has also put together a reliable strategy for promoting Tipsy Tricks. On the day of the broadcast, the brand publishes a Snapchat story and Instagram post that gives users a peek behind the scenes and reminds them to watch the live stream later. General Motors GM was the first automaker to take advantage of Facebook Live. They used the platform to introduce their new electric vehicle, the 2017 Chevrolet Bolt, at the Consumer Electronics Show with about 24,500 viewers tuning in. While it was only a tiny percentage of Chevy’s 17 million Facebook fans, the goal of live video isn’t always to generate the largest number of viewers. The people most likely to view General Motors’ live stream were probably the consumers closest to purchasing the Bolt or talking about the electric vehicle with friends. Implementing Live Video Into Your Content Strategy If you haven’t yet established a live video presence for your brand, there’s no better time to start. The brands we profiled might be big players, but live video can deliver value for a small business’ content strategy as well. The key to success is to establish what goals you want to accomplish and plan a live event that will help you reach them. Your company does something really well that your target audience would likely be interested in. If you can figure out what would work well for an event or series, you’ll be able to take advantage of the awareness and engagement live video can create.

buy custom Murder Law in the United Kingdom essay

buy custom Murder Law in the United Kingdom essay Introduction Since World War II in 1945, there has been a continued controversy regarding capital punishment in the UK. Various abolishment campaigns were actually launched after the war and the Homicide Act was passed in 1957. The Act introduced restrictions to the capital punishment law in an attempt to reserve the punishment in law for those who actually deserve it. However, several controversies erupted after the review and there was widespread dissatisfaction from the public regarding murder laws. In fact, convictions in capital punishment became less common. The last persons to face the murder law in Britain were executed in 1964. After continued campaigns from various human rights groups, the death penalty was abolished in 1999 when Home Secretary signed the 6th protocol of European Convention of Human Rights. The main debate has been that capital punishment denies a person a right to life, which is a democratic right of any individual. However, crime is everywhere and there is always loss of life due to criminal activities or in most cases psychological torture and decrease in the quality of life. Some of these crimes include rape, murder and terrorism, just to name a few. This paper will evaluate various contexts of the current murder law in the UK to assess its acceptability. Elements of criminal liability Generally, the basis of liability imposition on a criminal is that there must be enough proof that the defendant is guilty of committing a criminal offence while in a guilty state of mind. This comprises of physical elements known as actus reus followed by the mental state referred to as mens rea. The prosecution has a fundamental duty to verify proof of these elements in the offence to the level that satisfies the judge or the jury beyond doubt. If the is no sufficient proof, the jury is required to acquit the defendant. The two elements are used to analyze criminal offences in the English law. They stipulate that a defendant is not necessarily guilt unless he or she committed crime with a guilty mind. The actus reus constitutes more than just a mere act. It determines whether the circumstances and the consequences of the crime are recognized for prove of liability of the criminal offence under evaluation. This simply means that every element of the offence apart from the mental element is encompassed by the actus reus. It is the external or physical element of a criminal offence and is the Latin word for guilty act. Therefore, if the defendant did something amounting to criminal offence, there are other situations of omission that may be sufficient for actus reus. However, under normal rule, omission cannot guarantee that the defendant is guilty of an offence. However, a criminal offender may incur criminal liability if the crime was committed as a positive act, for example, forcefully holding the head of another person in water leading to his or her death. In case of a stranger who watches as a victim drowns without interening, the stranger would not incur criminal liability sinc e the victim would have whatsoever. On the other hand, mens rea literally means a guilty mind contrary to actus reus which means guilty act. In any offence, both of these elements must be present for proof of criminal liability. The idea of fault proven resides in the mind of the offender when he or she is committing the criminal act. Most notably, the actual state of mind required may vary from one crime to another. For instance, in murder and manslaughter, the intention to kill must be proved for imposition of criminal liability. The only exception to this principle is the strict liability concept. Here, no mens rea is required to be proved prior to one or more elements of the actus reus. The rationale of mens rea is whether the crime was committed as voluntary action, intentionally or with knowledge of all elements of the crime. Voluntariness, causation and omission in actus reus Under actus reus, there are concepts of voluntariness and causation besides the previously discussed omission. In the features of Actus reus, a murder must be a voluntary act and in some cases, there must a consequence of the offence. For example, in other offences such as assault that results in actual bodily harm, there must be visible injuries inflicted on the plaintiff. The law of causation in actus reus stipulates that an act must cause the result. It shows that death would not have results were it not for the conduct of the defendant. However, irrational application of this rule can lead to unjust rulings hence legal causation is established before the defendant is convicted of murder. It means that the conduct that led to the plaintiffs death must be worth of blame. Nevertheless, there are difficult questions that arise regarding where to draw the line but the extremes are clear. For example, if someone invites the other to dinner and the invitee is run over by a car on his wa y to the dinner, it would be absurd to claim that the inviter is guilty of murder. A guilty case of causation would be an individual who points a gun at another with an intention of killing him and eventually pulls the trigger. His conduct has undoubtedly caused the death of the victim and both factual and legal causation are obvious. Actus reus omissions are only viable when there is a duty to act. In English law, a defendant can be found to be criminally liable if he has failed to act in places where he or she has a duty to act. For example, a railway employee who opens a railway crossing to let a cart pass but forgets to shut the gates leading to the death of the cart driver when ran over by a train will be criminally liable for manslaughter. However, in normal criminal law, a defendant may not be found guilty just because he or she merely failed to act. Nevertheless, there are limited exceptions to this rule. Actus reus must always be voluntary. This includes strict liability offences in relation to actus reus. A bus driver would not be convvicted with murder of passengers if he suffered a heart attack leading to a car crash that kills several passengers. His actions will be involuntary hence an essential element of actus reus will be missing. However, the British courts ensure strict boundaries governing invo luntary conduct to emphasize the importance of fault absence of the defendant. In the previous example, if the bus driver had experienced heart attack signs before driving and continued to drive, he would be liable of criminal offence of murdering the passengers since he would have deferred driving and sought help. Mens rea of murder and the problems with proving intention The jury is charged with the duty of deciding whether the accused has satisfactory mens rea or not. The meaning of the term intention has been met with reluctant expression from judges. It should be noticed however that it is possible to intend to do something without desiring it. This is referred to as oblique intent as was reinforced in Moloney case law (1985). In case of murder, the meaning of intention is not clearly defined but definitions state what it is not. This is not satisfactory as a mens rea consequence. In this context, a defendant may be regarded to act intentionally with respect to the circumstance that he or she hoped to exist would exist. Intention also entails recklessness which means taking an unjustifiable risk. However, it is wider than intention. The state of mind constitutes of intention and is one of the main elements of mens rea. In fact, in murder it is the only element of mens rea. The jury must make a decision using all available evidence whether the accu sed intentionally committed the murder intentionally. The jury has the responsibility to find out if the accused intended to bring about the consequences of his conduct or if he was virtually certain and recognized it as so. Intention should not be confused with motive or recklessness and for this reason; crimes are categorized as basic intent or specific intent. Murder law: sufficient or in need of reform? The current UK murder law is not satisfactory and has raised various controversies in a quest for review. The legislation is needed to be clear and ensure public confidence. There are calls for various degrees of murder which have been supported by the director of public prosecutions. This is in the wake of criticism towards the current life sentence to murder convicts. The cries are pressuring the jury to implement various degrees of murder charges. In fact, the government has been responsive and is considering recommendations. A similar approach was used in the US and such a change could result into the UK having a legal system with first degree murder having a life sentence on proof of intent to kill. Moreover, second degree murder as well as manslaughter with proved intent to kill would bear a discretionary life sentence. The law commission suggested that murder should be graded which is an appropriate reform to the murder law. Buy custom Murder Law in the United Kingdom essay

Ebola disease Essay Example | Topics and Well Written Essays - 250 words

Ebola disease - Essay Example The medical laboratory diagnosis illustrates a decrease in platelets and low white blood cells count together with an enzyme elevation (Hewlett & Hewlett, 2008). In clinical check up, it is difficult to differentiate Ebola Viral Disease from other common infectious diseases like typhoid, meningitis, malaria and fever. There are several ways to reaffirm whether the symptoms are Ebola viral infections. Antigen capture detection tests, electron microscopy and antibody capture immonusorbent assay of enzyme linkage are some of the prime investigations for Ebola virus (Stimola, 2011). Other methods include cell culture viral isolation, reverse polymerase chain reaction assay and serum neutralization test. Maximum biological containment option is needed to conduct biological non-inactivated laboratory testing to avoid further infection. In treatment, Ebola requires oral and intravenous fluids alongside care rehydration. Specific signs and symptoms treatment increase the chances for survival since there is no specific treatment for this killer disease now. A range of treatments like immune therapies, blood products treatments and drug therapies are in the current evaluation to reduce Ebola risks. There is also an absence of licensed vaccines for Ebola prevention, but the discovered vaccines are still under the safety for human testing (Stimola,

Nonprofit Grant Assignment Example | Topics and Well Written Essays - 1750 words

Nonprofit Grant - Assignment Example ons of young boys around the country and coming this year, hundreds of events are being planned, all over the country, to commemorate the Gold anniversary of the BSA. The organization seeks a grant for the Jamboree celebration that has been planned from the 24th of July to the 4th of August, an event in which approximately 50,000 scouts from all over the country will take part. The Jamboree is planned to be an event which will be an experience of a lifetime for the young boys in attendance, and is an inimitable opportunity for the introduction of life skills to the 50,000 scouts, leaders and visitors who will take part in the commemorative events1. The provision of this grant will ensure that this event is carried out in the finest way possible and will allow the Boy Scouts of America, both as an organization and a foundation, to cherish and spread its message all over the world. The event for the 100th anniversary shall be carried out in Virginia and will be a celebration of the diverse values that are a system of learning which become a part of the Boy Scout training. For this purpose, a wide variety of activities shall be arranged for the scouts and visitors in attendance. To aid in the provision of these activities and for the construction of the basic infrastructure required for the event, a grant of $1,500,000 is being sought which shall make it possible for the organization to plan and carry out the monumental task of the successful execution of the jamboree. The 100th anniversary celebrations will begin early on the day of July 26,2010, and will be a 10 day long event which shall include all manner of activities. The plans for the commemorative event includes offerings such as swimming, rappelling, kayaking, canoeing, fly fishing, archery, scuba diving, snorkeling, shooting, buckskin games and four 5 kilometer runs. Apart from that there will be hands-on merit badge demonstrations for the 17-acre conservation trail, various rotating stages of evening

Management of food quality Essay Example | Topics and Well Written Essays - 1250 words

Management of food quality - Essay Example The integrated approach to food safety as adopted by the European Union aims at ensuring that the high levels of food quality are assured and that they are coherently done through measures that are farm-to-table like. This entails adequate monitoring and ensuring efficient functionality of its internal market. To be able to implement this approach, the governing body of the EU has had to develop effective health measures and legislations. Consequently, effective food safety control systems have had to be assured and evaluated to ensure their compliance with the set standards (TRIENEKENS & ZUURBIER, 2008). The safety of the food system is also ensured by independently carrying out a risk assessment different from the risk management. Keeping the quality and safety of food throughout the food chain requires both operating procedures to ensure the wholesomeness of food and monitoring procedures to ensure operations are carried out as intended. The food safety system is usually based on the principle that protection needs to be assured during the course of the food chain if the health of customers is to be sheltered. Primarily, quality management systems are designed to ensure compliance with third party and retailer standards (VOS & WENDLER, 2006). Food safety management systems principally control the specific food safety hazards associated with the product and ensure compliance with food safety legislation. Finally, the quality and safety of food depends on the efforts of everybody involved in the complex chain of agriculture production, processing, transport, food production and consumption. As the EU and the World Health Organization (WHO) put it succinctly - food safety is a shared responsibility from farm to fork. The European Food Safety Authority (EFSA) was established in the year 2002. It is an independent body that works in close cooperation with various scientific agencies and institutions in EU

Overview of HTTPS and VPN

Overview of HTTPS and VPN HTTPS HTTPS (originally developed by Nestscape) stands for HyperText Transport Protocol Secure and is basically similar to an HTTP but uses a Secure Socket Layer (SSL) or Transport Layer Security (TLS) as a sublayer for security purposes. It enables secure communication and connection between a remote user and a web server by encrypting and decrypting pages that are requested, delivered and received. For example, while using the web page that has a prefix https://, when the user clicks Send, to transmit the page back to the vendor or service provider, the HTTPS layer from the users browser will encrypt it. Likewise, the acknowledgment returned by or received from the server will also be transmitted in encrypted form, i.e., it will be delivered and will arrive encrypted, in turn to be decrypted for the user by the HTTPS sublayer of the users browser. In the likelihood that connection is compromised and intermediary hackers/attackers acquire the data being transmitted via HTTPS, the information would be undecipherable. Note that the decrypted data arriving at its destination is only as secure as the host computer. (Rouse.) Additionally, secure web sites also typically display a small padlock icon somewhere next to the URL. By clicking the lock icon, one is able to view the secure certificate that authenticates the website. (Christensen.) Not only is it the de facto protocol for conducting sensitive transactions on the web (especially ones that involve credit card and bank account information), it can also protect users from censorship by a government or an ISP.ÂÂ   (ComputerHope.com.) SSL (Secure Sockets Layer) is a popular implementation of public-key encryption. Once the browser sends out the public key and the certificate, it checks to make sure that (1)ÂÂ   the certificate is provided by a trusted party; (2) the current certificate is valid; and (3)ÂÂ   the certificate has a relationship with the site generating it. The public key is used to encrypt a randomly selected symmetric key. In other words, most systems use a combination of public key and symmetric key encryption. Under a secure session, one computer creates a symmetric key and sends it to the other computer using public-keyÂÂ   encryption. When the session is completed, each computer disposes the key that was created and that was used for the particular session. For any ensuing sessions, a new symmetric key is created, and the routine is repeated. (ComputerHope.com.) VPN VPN (Virtual Private Network) is a private network that uses a public network to connect remote sites or users together instead of using a dedicated line or physical network connection. The virtual connections are routed through the Internet from a private network (such as a company) to the remote site (such as an employee). The technology enables the creation of an encrypted connection over a less secure network. A well-designed VPN incorporates security, reliability, scalability, network management and policy management (Cisco.com.) Two common types of VPN: Remote-Access (or, Virtual Private Dial-up Network [VPDN]), is a user-to-LAN connection created by a company for its employees who are on various remote locations and who need to connect to the private network. Site-to-Site (categorized into intranets or extranets) uses dedicated equipment and large-scale encryption and can connect multiple fixed sites over a public network such as the Internet, or over a large distance (much like a WAN), with each site needing only a local connection to the same public network. (Cisco.com.) In order to gain access to the private network, a user must first be authenticated by using a unique PIN (personal identification number) and a password. The PIN changes according to a specific frequency, usually every 30 seconds or so. VPN technology uses complex algorithm encryption to guarantee secure and private communicationÂÂ   as well as to prevent any unintentional or unauthorized interception of data between private sites. (whatismyipaddress.com.) Commonality/Difference VPNs use IPSec (Internet Protocol Security) connection to tunnel between the two endpoints and require third-party hardware and/or software. An extra layer of security is provided since in order to access or connect to a VPN, the remote device must have an IPSec client software application installed but must also have it properly configured. In other words, although all data/traffic is encrypted, users on can only access the encrypted applications that they are configured to access in the SSL VPN connection and not the entire network. (Lifewire.com.) HTTPS relies on SSL, which is a common protocol that most web browsers have built in. The secure connection exists between the users browser and the server or a specific web site. All data exchanged between the two are encrypted. Unlike VPN, it does not provide access to anything other than what is currently being communicated. Comparatively, it does not require an authentication code or PIN. Instead it creates a temporary public or symmetric key, which is discarded as soon as the communication is finished.

Causes of the American Revolution :: Essays on American Revolution

During the late seventeen hundreds, many tumultuous events resulted in Colonial opposition to Great Britain. The conditions of rights of the colonists will slowly be changed as the constriction of the parliament becomes more and more intolerable. During the Seven Years' War England was not only alarmed by the colonists' insistence on trading with the enemy, but also with Boston merchants hiring James Otis in order to protest the legality of the writs of assistance (general search warrants) used to hunt out smuggled goods. "let the parliament lay what burthens they please on us, we must, it is our duty to submit and patiently bear them, till they will be pleased to relieve us....". This is a very strong dictum, that in 1764, the colonists were of a submissive nature, and were weakly pleading for self-autonomy. This small fire of anger will become a huge conflagration as the rights are slowly rescinded. On October 19, 1765 the Stamp Act Congress and Parliamentary Taxation committee's passed some laws that attempted to strengthen the grip of the English crown. "I.That his Majesty's subjects in these colonies, owe the same allegiance to the Crown of Great Britain that is owing from his subjects born within the realm, and all due subordination to that august body, the Parliament of Great Britain." This statement can be used as a summation of the entire document that the Stamp Act Congress had initiated. The statement depicts the colonists has having to be submissive and servile in the view of Great Britain, this policy angered the colonists very much, and was another component of the transition of the colonists' rights and liberties. When the Declatory Act was passed in March of 1766, many colonies were attempting to claim that they were "seceding" from England. "Whereas several of the houses of representatives in his Majesty's colonies and plantations in America, have of late, against law, or to the general assemblies of the same, the sole and exclusive right of imposing duties and taxes upon his Majesty's subjects in the said colonies....be it declared ...., that the said colonies and plantations in America, have been, are, and of right ought to be, subordinate unto, and dependent upon the imperial Crown and Parliament of Great Britain;". The Parliament of course denounced the attempt at independance and still dogmatilcally passed the following law to show that the colonists were still british subjects. Again, the colonists were infuriated and later will resist the british imperialism on the colonies. "All before, are calculated to regulate trade, and preserve prpromote a mutually beneficial intercourse between the several constituent parts of the